PFC Chapter 179 Guiding Lu Benwei
Chapter 179 Guiding Lu Benwei
"Mayor, I plan to open a restaurant in the township specializing in crayfish, and then open another restaurant in the county specializing in crayfish, to make crayfish famous."
Then we gradually purchased crayfish and took them to the county town for wholesale.
Once the crayfish gained popularity in the county town, they planned to open restaurants in other counties and cities, and then wholesale the crayfish in the city.
Lu Benwei shared his thoughts.
"It is correct to wholesale crayfish in county towns, cities and other counties, but it is not the case to open a restaurant first and then wholesale after the crayfish have become famous."
You need to understand that you are a food company, not a catering company.
Moreover, you not only need to process the crayfish produced in bulk, but also the finished products.
Thirteen-spice, minced garlic, spicy, hot and spicy, pickled cabbage, braised in oil, and salt and pepper crayfish are all easy to prepare.
Order special plastic boxes, put the prepared crayfish with thirteen spices, minced garlic, spicy, hot and spicy, pickled cabbage, braised in oil, and salt and pepper into them, and then package them in special boxes. Wouldn't that turn them into individual food items?
Wouldn't we make a higher profit if we sold finished products?
Regarding sales, besides promoting it yourself, you can also ask others for help!
The trading company has sales teams in every city and prefecture, and they can help promote Thirteen Spices, Garlic Sauce, Spicy Sauce, Fragrant Spicy Sauce, Pickled Cabbage Sauce, Braised Sauce Sauce, and Salt and Pepper Crayfish.
Whether it's the wholesale of raw crayfish or the sale of finished crayfish in flavors like thirteen-spice, garlic, spicy, hot and spicy, pickled cabbage, braised, and salt and pepper,
They should all be quickly promoted in county towns, cities, other county towns, and Jingzhou.
Only in this way can we sell our crayfish quickly.
As for the market in the village, several shops can be opened in different locations to sell live crayfish and prepared crayfish.
In addition, you should make Mingzhu our primary market.
Frozen crayfish were transported to Mingzhu, where there was a good market for both wholesale crayfish and finished products.
That way, you won't have to worry about not being able to sell the crayfish, and the food company can quickly help the local people get rich and fulfill its important responsibility to the village.
Qi Tongwei pointed out many shortcomings to Lu Benwei.
According to Lu Benwei, the food company's development was too slow, which would seriously affect crayfish farming.
Then all the effort Qi Tongwei put into crayfish farming was for nothing.
Qi Tongwei certainly didn't want his painstakingly developed crayfish farming business to end up being a flop, or even a complete failure.
This is a major feature of Biyun Township and an important foundation for Biyun Township to become a food town in the future.
Only when the crayfish of Biyun Township become famous can it attract people to visit Biyun Township and boost tourism in Biyun Township.
"Okay, thank you for your guidance, Township Head!"
Lu Benwei said earnestly that the township head taught him how to develop a food company, making him realize that he still had a lot to learn.
I also deeply admire Qi Tongwei. No wonder the trading company achieved such good results in just a few months. It turns out that it was Qi Tongwei, the township head, who was directing things behind the scenes.
However, he was not familiar with Mingzhu, so it wouldn't be easy to open up the market there.
"We arranged for someone to register the brand name 'Biyun Crayfish' and 'Biyun Lobster'. In addition, we arranged for someone to start promoting crayfish."
In particular, we should vigorously promote this through television and newspapers.
The training in cooking crayfish has been nearly complete; soon they will all be able to cook crayfish with thirteen spices, minced garlic, spicy, hot and sour, pickled cabbage, braised in oil, and salt and pepper.
Qi Tongwei continued, "Publicity is essential, and branding is also very important."
It would be great if we could advertise on Handong TV and national TV.
In that way, the name "Blue Cloud Lobster" will spread quickly.
The national television station can ask Teacher Jun for help, but the Handong television station is helpless; Liang Lu will definitely interfere.
Liang Qunfeng wouldn't let Qi Tongwei achieve anything, otherwise his talk of training would really become training.
We might not be able to get the Hantong TV station, but we can try to negotiate with the city TV station and other county TV stations.
As for the county television station, there's no need to fight for it; the county will definitely agree as long as Biyun Township needs it.
"Yes, Mayor!"
Lu Benwei nodded. With the township head's instructions, the crayfish could quickly gain fame, and the food company could also develop rapidly.
"Find a plastic factory in the county to customize plastic boxes, and make sure they have the words 'food factory' and 'Biyun crayfish' on them."
Find a paper mill in the county to customize some packaging boxes, so that they can be recognized at a glance as high-quality products.
Don't make too many at once; make a few samples first.
Packaging is also a very important part, and Qi Tongwei asked Lu Benwei to make a few samples first.
Only if the sample meets his requirements can he place a large order.
Qi Tongwei could have designed the packaging box directly and let Lu Benwei customize it, but in order to improve Lu Benwei's thinking, he could only guide him slowly.
"Yes, Mayor!"
Lu Benwei nodded seriously, saying that he only vaguely understood many of the things Qi Tongwei said.
However, it doesn't matter if he doesn't understand; he just needs to follow Qi Tongwei's instructions to run the food company well.
He also wanted to grow his company into a large enterprise, just like Xiao Fan.
Many people say that Xiao Fan is extraordinary.
In just a few months, they handed over 35 million yuan to the township.
If Xiao Fan hadn't been promoted to section chief so recently, he might have been promoted to deputy section chief soon after.
The trading company's achievements are remarkable, not only in the township but also in the county.
If any company in the county can pay 35 million yuan in taxes within just five months, the county party secretary and county head will treat it like a treasure.
Based on the trading company's growth rate, its annual sales will definitely reach hundreds of millions.
A company with sales exceeding 100 million yuan is a very large enterprise, not only in Yunmeng County but also in Yantai City.
"Comrade Lu Benwei, you should take Comrade Xiao Fan as your role model and goal, and develop the food company rapidly!"
Let the food company become a vital pillar of the village!
In order to generate revenue for the village, the trading company sacrificed a significant amount of tax revenue, totaling 2424.684 yuan.
If the township can generate this much tax revenue in five months, there will be no need to worry about insufficient budget, and the new town can start construction quickly.
However, this is unavoidable; Biyun Township lacks the unique advantages of Jingzhou, which is detrimental to the development of trading companies.
The vegetable company couldn't shoulder the county's tax revenue burden, so the responsibility had to be handed over to the food company.
"Yes, Mayor!"
I will definitely take Comrade Xiao Fan as my role model and goal, and build the food company into a profitable enterprise like the trading company.
Lu Benwei patted his chest and said, "The township head has already said that, so I definitely can't not take a stand."
"In terms of sales, we need to provide incentives for sales staff to motivate them."
Why do so many state-owned enterprises fail to sell their products, resulting in mountains of unsold inventory and eventual bankruptcy?
Besides outdated technology and obsolete products, a lack of motivation among sales staff is also a major contributing factor.
Whether a company's products sell well or not doesn't affect their wages; and even if the products sell a lot, their wages won't increase.
To avoid this problem, food companies should link sales staff salaries to the number of products sold and sales revenue.
The more products are sold, the higher the sales staff's salary; conversely, the fewer products are sold, the lower the sales staff's salary.
For sales staff in food companies, I suggest setting a base salary for them, with the rest based on commissions.
The basic salary is enough to keep them from going hungry.
If they want a good life, they have to rely on their own efforts.
Qi Tongwei then spoke to Lu Benwei about the sales situation.