After a wealthy woman went bankrupt, her live-in husband became her sugar daddy.

Chapter 336 A Turning Point is Imminent

I leaned against him and whispered, "I was thinking...we're really lucky."

“Yes,” he kissed the top of my head, “we have each other, we have Xiao Huai, and our thriving career.”

I turned around and looked into his eyes: "Thank you for always being there for me."

He laughed and hugged me tighter: "Silly girl, this is what I should do."

A gentle night breeze blows, and the city lights in the distance twinkle like stars.

"It looks so beautiful outside."

Like a child, I happily gazed out the window.

The next day, I held a meeting in the office with the plan that I had discussed with Jiang Yichen the night before.

Before the meeting, I stretched in my office, thinking about the warm time I spent with Jiang Yichen last night, and my heart was filled with warmth.

But soon, the pressure of work came crashing down on me. I organized the documents and prepared for today's meeting.

Inside the meeting room, Xu Sisi and I sat together, the atmosphere a little tense. I cleared my throat and began to speak: "As you all know, our live streaming business has recently encountered some bottlenecks, and today we'll discuss how to break through them."

"Currently, we have initially outlined several directions, the first of which is content innovation."

"We can introduce more diverse live streaming formats, such as situational dramas and interactive games, to increase the fun of live streaming and attract more users."

At this point, Xu Sisi offered a different perspective: "I think that while diverse live streaming formats are good, they are difficult to implement. Our team currently has limited manpower, and preparing situational dramas and interactive games may distract us and affect the quality of the live streams."

"But it can be made into a promotional video."

Little Sweetie added, "Furthermore, we also need to consider the cost. Producing a sitcom requires props and sets, and interactive games may require prizes, all of which will increase our operating costs."

After thinking for a moment, I said, "What you said makes sense, but we can start by trying it on a small scale first."

"For example, we can schedule a special live-streamed situational drama or interactive game session once a week. Moreover, these new formats can attract more young users, which will benefit our business development in the long run."

After a heated debate, we gradually reached a consensus. Regarding content innovation, we decided to first conduct a small-scale trial and then make adjustments based on user feedback.

Next, I mentioned precision marketing: "Through big data analysis, we can accurately target users and improve conversion rates. We can use data such as users' browsing history and purchase records to push products and live streaming content that are more in line with their interests."

Xu Sisi frowned: "While big data analysis can improve accuracy, it also raises privacy concerns. We need to ensure the legal use of the data and avoid causing user resentment."

Little Sweetie added, "Furthermore, we need a professional data analysis team to process this data, and our team is not mature enough in this area at present."

I pondered for a moment and said, "We can hire some professional data analysts and establish strict data usage guidelines. While protecting user privacy, we can make full use of the advantages of big data."

Following that, we discussed the issues of private domain operations and talent development. Regarding private domain operations, we decided to establish a membership system to increase user engagement through community management; and in terms of talent development, we established a comprehensive anchor training system to prevent talent loss.

After the meeting, I had just returned to my office when I heard some shocking news—Xiaoya had been exposed for having questionable character. Xiaoya was a livestreamer we had previously worked with; she was caught red-handed dating two people at the same time, which caused a huge uproar online.

As the incident escalated, our products were also affected. Some users began to question our lax vetting process for livestreamers, leading to a negative perception of our brand image.

I immediately convened relevant personnel to urgently discuss countermeasures. "We must respond as soon as possible and make our stance clear to users," I said seriously. "We must strengthen background checks and ethical vetting of streamers to ensure that similar incidents do not happen again."

Little Sweetie frowned slightly, her eyes revealing anxiety.

She spoke first, saying, "I think the most urgent thing is to release a statement as soon as possible."

"We must emphasize the strict requirements for streamers in our statement so that users can see our attitude and determination."

I silently agreed in my heart. Now that the brand image has been damaged, such a clear stance is indeed needed to stabilize the situation.

But such an outrageous thing actually happened in the company.

Xiaoya, Xiaoya, what should I say to you? Thinking of this, I couldn't help but show an irritated expression.

She paused, then continued, "Furthermore, we cannot ignore those users who are affected."

"We need to express our apologies properly and offer them some compensation, such as coupons or free gifts, which will at least make up for their dissatisfaction."

I thought to myself that Sweetie's suggestion was very thoughtful. Only by calming the users' emotions could we regain their trust; otherwise, we would lose customers.

At this moment, Xu Sisi said with a firm gaze, "Simply issuing a statement and offering compensation is not enough. We also need to find a way to rebuild our positive image."

A thought struck me, and I knew that what she was about to say was definitely a key measure.

Xu Sisi continued, "I suggest inviting some well-regarded livestreamers to do positive promotion."

"These livestreamers have a certain influence among users, and their promotions can effectively restore users' trust in us."

I nodded, thinking that this method was indeed feasible. Making good use of the power of well-known livestreamers might be able to quickly improve the situation.

I pondered for a moment.

He said slowly, "Little Sweetie and Sisi's suggestions are both very good and very targeted."

"We can integrate these ideas and develop a detailed response plan."

"The statement must be sincere, the compensation must be adequate, and the publicity must be effective."

I know in my heart that every step is crucial and cannot be taken lightly.

After a heated discussion, we finally devised a detailed response plan.

Looking at the plan in my hand, I felt both nervous and expectant.

The anxiety stems from not knowing whether this plan can truly turn the tide.

The hope is that it will help the company get out of its predicament as soon as possible.

We then quickly released a statement.

I read the statement word by word, silently praying that users would feel our sincerity.

In the statement, we sincerely apologized to our users and promised to strengthen the management of our streamers to prevent similar incidents from happening again.

At the same time, we worked diligently to invite several well-known live streamers.

During my communication with them, I repeatedly emphasized the importance of this publicity campaign.

"We hope you will spare no effort in advocating for our products and brand philosophy."

Seeing how serious these well-known streamers were, a glimmer of hope welled up in my heart; hopefully, Xiaoya's situation wouldn't happen again.

Perhaps, a turning point is just around the corner.