A reborn mother longs for her daughter's happiness.

Chapter 78 New Plans for the Internet Age

In the heart of a bustling metropolis, in a towering office building, Li Yuan's office is spacious and bright, decorated in a simple yet luxurious style. A huge desk occupies the center of the room, behind which is a floor-to-ceiling window offering a panoramic view of the city's magnificent scenery.

That day, Li Yuan convened the company's senior management to discuss new plans for the internet age. General Manager Chen, dressed in an elegant business suit, strode confidently into the office and teased, "President Li, are you going to show us how to navigate the ocean of the internet today? I'd better get my 'surfboard' ready in advance."

Other senior executives also smiled and echoed the sentiment.

Li Yuan smiled and began to speak: "As everyone knows, the internet age is developing rapidly, like a super whirlwind that has swept everyone up. If our company continues to play by the old ways, we will only be dizzy and disoriented in this whirlwind, and eventually be blown into a corner."

Marketing Director Xiao Wang adjusted his glasses and said seriously, "Mr. Li, you're right. Our previous marketing model is like an old-fashioned horse-drawn carriage trying to catch up with a high-speed train in the face of the internet age—it simply can't keep up. I think we need to start with social media; it's a goldmine of traffic right now."

Sister Chen nodded in agreement: "Xiao Wang is absolutely right. Like that offline event we did last time, we put in a lot of effort, but the impact was not as great as a video that an internet celebrity just posted online. But social media is also a troublesome 'little monster,' with so many rules that it's like a maze. We have to be careful not to get lost in it."

Zhao, an engineer from the technical department, frowned and said, "Mr. Li, our company's network infrastructure also needs to be upgraded. The current network speed requirements are like those of a sports car; what we had before was at best a small electric scooter. If we don't upgrade, users will wait forever to access our platform and then just go to our competitors."

Li Yuan joked, "Engineer Zhao, don't make our network sound like it's crawling like a snail. But it's true, we need to work on this. Just like in war, if the equipment isn't good, even the best tactics are useless."

At this moment, Sun, the head of the creative department, excitedly waved his arms: "President Li, I have an idea! We can organize an online interactive marketing campaign, like an online treasure hunt game. Participants can find clues on our website or app and win big prizes. This will not only attract traffic but also allow users to deeply experience our products and services. It's like setting an interesting trap in the vast forest of the internet, making users willingly jump in."

Everyone laughed when they heard this. Sister Chen said with a smile, "Manager Sun, you'd better not get yourself into this trap. But the idea is very novel. I just don't know if it will be like walking a tightrope, and you might fall off if you're not careful."

Director Li from the Human Resources Department also spoke: "President Li, no matter what new plans we come up with, talent is the key. These days, internet talent is highly sought after, even rarer than pandas. We need to find a way to attract these 'internet gurus' to our company and create a 'net paradise' work environment for them so they won't want to leave."

Li Yuan wholeheartedly agreed: "Director Li is right. Without these powerful 'internet heroes,' we can't stand a chance in the online world. We need to quickly formulate attractive talent policies so that people don't think we're a 'dilapidated temple' that can't retain talent."

However, CFO Qian said with some concern, "President Li, these plans all sound great, but they all cost money. It's like decorating a house; if you want it luxurious, you have to spend a lot of money. We need to see if the company's funds can support it. Otherwise, if the plan is only half completed and the cash flow is cut off, it will become an unfinished project."

Li Yuan pondered for a moment and said, "President Qian, your concern is valid. We need to be as frugal as housewives. We need to see where we can invest first and where we can postpone it, spending our money wisely. We can't be like nouveau riche, throwing money around recklessly."

Everyone discussed the topic, and various ideas and concerns sparked new insights.

Li Yuan crossed her arms and said with a smile, "Today's discussion was like a wonderful brainstorming session. Although it was a bit chaotic, it was orderly within the chaos. We are like a group of explorers, venturing into the unknown new continent of the internet. Although there may be various traps and challenges ahead, as long as we work together, we will definitely find treasures and build our company into a 'super battleship' of the internet age, invincible in this new ocean."

Sister Chen also stood up and said with great enthusiasm, "Mr. Li is right! Then let's get started right away and not just talk the talk, let's turn our plan from theory to actual victory."

Li Yuan said with a firm and passionate gaze, "Partners, we have been lingering outside the door of the Internet age for a long time. Now it's time to break in and make a big splash! The previous discussions have clarified our direction. Now it's time to turn those ideas into practical actions. We must be like a well-trained special forces unit, completing every task precisely and efficiently."

Sister Chen then added, “That’s right, colleagues. It’s like we’re building a bridge to the treasure trove of the internet together, and everyone is an indispensable craftsman. The marketing department is responsible for drawing up a beautiful blueprint so that the whole world can see the charm of our bridge; the technology department is responsible for ensuring that the bridge’s foundation is solid and can withstand the passage of a massive number of users; the creative department is responsible for decorating the bridge with all kinds of fantastic elements to attract passersby; and other departments, whether it’s the administrative department providing logistical support or the finance department controlling the flow of funds, are all key support for the successful construction of this bridge.”

The marketing team took the lead. Like astute explorers, they delved into every corner of the online world, analyzing current social media trends, user profiles on different platforms, and competitors' online marketing strategies. At a department meeting, young marketing specialist Xiao Zhou excitedly stated, "We've discovered that short video platforms are currently experiencing peak traffic. Platforms like Douyin and Kuaishou have billions of views daily. We can focus on creating a series of creative short video ads on these platforms, attracting users' attention with humorous, engaging, and story-driven content. For example, we could create a 'A Day in the Office' series of short videos, cleverly integrating our company culture, products, and the charm of our employees."

Experienced marketing manager Lao Zhang nodded in agreement, adding, "Besides short videos, we can't ignore the power of traditional social media platforms like Weibo and WeChat official accounts. These platforms have a huge user base and a mature social ecosystem. We can launch interactive topic campaigns on Weibo, inviting celebrities or online influencers to collaborate on promotions; and release in-depth content on WeChat official accounts, such as industry reports and product usage experiences, to enhance user engagement."

While the marketing department was busy preparing promotional strategies, the technology department was also racing against time to upgrade the network infrastructure. Zhao, the head of the technology department, and his team were working day and night in the data center. Frowning, Zhao looked at the densely packed data on the computer screen and said, "Our current server bandwidth is like a narrow path; it simply cannot meet the needs of a large number of users accessing the network simultaneously. We must upgrade to servers with higher bandwidth, optimize the network architecture, and adopt distributed storage and cloud computing technologies to ensure fast data transmission and secure storage."

While typing away, the young programmer, Xiao Li, replied, "Mr. Zhao, I've discovered some key points for improving system response speed through code optimization. We can optimize database query statements to reduce data retrieval time; at the same time, we can use caching technology to cache frequently used data, which will greatly improve the efficiency of user access."

The creative department, on the other hand, resembled a magical workshop brimming with whimsical ideas. Creative Director Sun Yue organized a brainstorming session, the meeting room plastered with colorful sticky notes overflowing with creative inspiration. A young creative specialist suggested, "We could design a mobile app based on augmented reality (AR) technology, allowing users to scan product packaging with their phones to view 3D virtual animations showcasing the product's features and usage scenarios. This would be like giving our product magic, instantly capturing the user's curiosity."

Another senior creative added, "We could also host an online creative design competition, inviting designers and creative enthusiasts from around the world to participate and create works based on our company's products. This would not only collect a large number of excellent creative works, but also greatly enhance our company's online visibility and reputation."

Although the administration and finance departments don't directly participate in the core creation of online projects, they act as a solid support, silently safeguarding the entire plan. The administration department is responsible for coordinating resources from all parties and ensuring smooth communication between departments. Xiao Wang, the administration manager, shuttles between departments every day. He says with a smile, "I'm like a traffic cop now, making sure every information channel is clear so everyone can collaborate efficiently."

The finance department strictly controls the project's budget. Financial Director Sister Qian meticulously reviews every expenditure, stating seriously, "We must ensure that every penny is spent wisely, just like a housewife carefully budgeting her finances. For investments in online projects, we conduct detailed cost-benefit analyses, prioritizing projects with high returns."

As the plan progressed, collaboration between departments intensified. The marketing department's first advertising video launched on a short video platform achieved unexpected results, surpassing one million views in just one day. The marketing team cheered excitedly, and Xiao Zhou exclaimed, "It seems we're on the right track! Users are very interested in this novel advertising method. We need to continue exploring more creative ideas and launching more video series!"

After arduous efforts, the technical department successfully completed the server upgrade and network architecture optimization. Foreman Zhao breathed a sigh of relief and said, "Now our network platform is like a sports car with a top-of-the-line engine; speed and performance have been greatly improved. Users will enjoy an unprecedentedly smooth experience when accessing our website and applications."

The AR application design in the creative department has also entered the development stage. Sun Yue is working closely with the development team to continuously adjust and improve the application's functions and interface design. She said, "We want to create an AR application that is both beautiful and practical, making it a unique calling card for our company in the internet age."

However, the implementation process wasn't without its challenges. The marketing department encountered some communication obstacles during the collaboration with celebrities for promotional activities. The celebrity teams put forward some demanding conditions, which gave the marketing team some headaches. Old Zhang said helplessly, "Working with celebrities is like walking a tightrope. We have to meet their requirements while ensuring that our promotional results and brand image are not affected. We need to discuss a good strategy."

The technical department also discovered some minor vulnerabilities in the early stages of the new system's launch. Xiao Li said anxiously, "Although these vulnerabilities haven't caused any serious impact yet, they could lead to bigger problems if they aren't fixed in time. We have to work overtime to debug and fix them."

Faced with these problems, Li Yuan and Sister Chen called another emergency meeting. Li Yuan calmly said, "Partners, it's normal to encounter problems, just like encountering storms during a voyage. We can't be intimidated by these difficulties, but rather unite as one to find solutions together. The marketing department should continue to communicate and negotiate with the star team, and try to meet their reasonable requests without harming the company's interests; the technology department should focus on fixing vulnerabilities to ensure the stable operation of the system."

Thanks to everyone's joint efforts, the marketing department finally reached an agreement with the celebrity, and the collaborative promotional campaign was successfully launched, achieving excellent brand communication results. The technology department also successfully fixed system vulnerabilities and continuously optimized and upgraded the system, improving its stability and security.

After months of effort, the company's online influence gradually expanded. Website traffic increased significantly, and the number of followers on social media grew exponentially. Online sales of products broke historical records, and the company successfully established itself in the digital age.

Looking at the significant changes in the company after the implementation of the network plan, Li Yuan felt a deep sense of satisfaction. At the company's internal debriefing meeting, she remarked with emotion, "Over the past few months, we've been like a group of courageous pioneers, carving out our own territory on the vast new continent of the internet. The contributions and efforts of every colleague are like brilliant starlight, converging into our glorious achievements today. Although we have achieved a stage victory, the internet age is changing rapidly. We cannot stop moving forward; we must continue to explore, innovate, and strive towards even higher goals."

Sister Chen smiled and said, "That's right, this is just a new starting point for our online journey. In the future, we will face more challenges and opportunities. Let us join hands and continue to ride the waves of the internet, writing a legendary chapter for our company."

Colleagues applauded, their eyes sparkling with anticipation and confidence for the future. In this internet age, full of opportunities and challenges, they know that only through continuous effort, innovation, and collaboration can they remain invincible in the fierce market competition and forge ahead towards a more brilliant future.