A reborn mother longs for her daughter's happiness.

Chapter 132 Company Establishment, New Media Promotion, and Recruitment of New Employees

On a sunny morning, with sunlight streaming through the floor-to-ceiling windows onto the conference table, Li Yuan returned to the company with a meticulously prepared proposal, her steps confident and steady. She knew this return carried the mission of propelling the company to new heights. The core of this proposal was the establishment of a dedicated media and publicity department, which she believed would open up entirely new avenues for the company's development.

Li Yuan entered the conference room, where senior company executives were already seated. General Manager Chen was smiling and nodding at her. Chen was known throughout the company for her wisdom and decisiveness; her team had steadily navigated the market's challenges and was highly respected.

"Li Yuan, please sit down. We are all looking forward to your ideas this time." Sister Chen's voice was gentle but carried an unquestionable authority.

Li Yuan bowed slightly, sat down, and distributed the documents in her hand to the senior executives before beginning her explanation: "Dear leaders, the current market situation is evident to all. Our company has a solid foundation in products and services, but there is still much room for improvement in brand promotion and market communication. I suggest establishing a media and publicity department to be specifically responsible for the company's external publicity, image building, and customer communication. This will help us better integrate with the market and enhance the company's reputation and influence."

Mr. Zhang, the head of the marketing department, pushed up his glasses, looked up from the document, and said, "Li Yuan, this idea sounds good, but as you know, it means investing new human, material, and financial resources. We need to see a concrete plan and expected returns."

Li Yuan was well-prepared. She turned on the projector and displayed a series of data and case studies: "Mr. Zhang, as you can see, this is a comparison of market data after other companies in the same industry conducted media promotion. Our initial plan is that in the first three months after the establishment of the Media Promotion Department, we will focus on building the company's social media platform. Through precise content marketing and advertising, we expect to increase brand exposure by more than 30% and attract the attention of at least 500 potential customers, laying a solid foundation for subsequent business expansion. Moreover, in the long run, this will form our company's brand assets, enhancing customer loyalty and market competitiveness."

Dr. Wang from the R&D department also expressed his concerns: "Our company has always focused on product development. Now that we are diverting our energy to media promotion, will it affect the progress and quality of our R&D? After all, our technological advantages are fundamental."

Li Yuan smiled and replied, "Dr. Wang, you are right. Product development is our foundation. However, the establishment of the media and publicity department is not to divert R&D resources, but to build a bridge for the promotion of R&D results. We will work closely with the R&D department to convey the company's technological advantages and innovative achievements to customers and the market in a vivid and easy-to-understand way, so that more people can understand the value of our products, thereby promoting product sales, providing more sufficient financial support for R&D, and forming a virtuous cycle."

Financial Director Liu carefully reviewed the budget report, her brows furrowing slightly: "Li Yuan, are you sure this budget arrangement is reasonable and necessary? Every expenditure needs to be treated with caution, especially in the current economic climate."

“Sister Liu, I understand your concerns. These budgets were derived after detailed research and analysis. For example, in equipment procurement, we chose the most cost-effective professional equipment, which can meet the initial promotional needs without wasting resources. In terms of personnel recruitment, we will gradually expand the team according to the actual business volume to avoid unnecessary labor costs. Moreover, I believe that as long as the initial promotional work can be carried out smoothly, the subsequent benefits will far exceed these initial investments.” Li Yuan explained methodically, her eyes revealing determination and confidence.

After a thorough discussion, General Manager Chen finally spoke up: "I think Li Yuan's proposal has great feasibility and potential value. We cannot be complacent. While maintaining our product advantages, we must also actively expand market channels and enhance brand influence. I agree to establish a media and publicity department. However, Li Yuan, you need to be more cautious and meticulous in your work going forward, and ensure that every step is taken solidly."

Li Yuan was overjoyed and nodded quickly: "Sister Chen, don't worry, I will do my best. Next is the recruitment of new employees. I hope to select a group of creative, enthusiastic and professional talents to inject fresh blood into the media publicity department."

Human Resources Director Zhao continued, "Our HR department will fully cooperate with the recruitment process. Do you have any specific requirements and standards for new employees?"

“Brother Zhao, I hope that new employees will first and foremost have solid media knowledge and skills, such as being proficient in the operation rules of various social media platforms and possessing certain copywriting and image processing abilities. At the same time, they should have strong learning abilities and a team spirit, because media promotion work requires continuous innovation and collaborative efforts. In addition, they should have some understanding and interest in food, since our company's business is closely related to the food industry. Employees who can deeply understand food culture and consumer needs will have a greater advantage in promotional work,” Li Yuan explained in detail.

After establishing the recruitment criteria, Li Yuan proposed a process plan to cultivate employees' understanding of food: "To help new employees better engage in their work, I suggest implementing a systematic food knowledge training process. The first stage is theoretical learning, inviting food experts and industry veterans to the company to give lectures, explaining the history and culture of food, regional characteristics, ingredient knowledge, and cooking techniques, giving employees a comprehensive theoretical understanding of food. The second stage is field visits, arranging for employees to observe and experience restaurants, kitchens, and food markets firsthand, personally experiencing the food preparation process and market atmosphere, enhancing their sensory understanding. The third stage is practical operation, allowing employees to participate in simple food preparation, taste the fruits of their labor, and deepen their understanding and appreciation of food. Finally, through assessments and sharing sessions, the learning outcomes of employees will be evaluated, while also allowing them to exchange experiences and insights, promoting the collective growth of the team."

The senior executives expressed their approval of the training process and offered numerous suggestions and opinions for improvement. The meeting concluded in a positive and enthusiastic atmosphere. Li Yuan, filled with confidence and a sense of responsibility, left the meeting room, ready to embrace new challenges and embark on a promising journey for the company's media and publicity efforts.

As the recruitment process proceeded smoothly, the company received a large number of resumes. Li Yuan and her colleagues in the human resources department, through a series of screenings, selected a group of outstanding candidates to participate in interviews.

During the interview, Li Yuan personally served as one of the interviewers, hoping to select the most suitable talent for the media publicity department.

The first candidate was a young woman named Lin Xiao. She had extensive experience in new media operations, having run a food blogger account during her university years and accumulating a certain number of followers.

Li Yuan asked with a smile, "Lin Xiao, why do you want to join our company's media and publicity department?"

Lin Xiao's eyes gleamed: "Manager Li, I have always had a strong interest in food and new media. In my previous operations, I discovered that food is not just about satisfying one's appetite, but also about conveying culture and emotions. I see that your company has a profound foundation and broad prospects in the food industry. I hope to integrate my professional knowledge and passion here, and through my efforts, let more people understand and love the company's food products and culture."

Li Yuan then asked, "If you were to plan a food promotion campaign, what aspects would you focus on?"

After a moment's thought, Lin Xiao replied, "I will first conduct an in-depth analysis of the target audience to understand their preferences and needs. Then, combining the company's culinary specialties, I will select appropriate social media platforms for targeted promotion. For example, I will create some beautiful food photos and videos, along with interesting and vivid copywriting, to attract users' attention. At the same time, I will plan some online interactive activities, such as food challenge check-ins and lucky draws, to increase user participation and stickiness. During the activities, I will continuously collect user feedback and adjust the promotional strategy in a timely manner to achieve the best promotional effect."

Li Yuan was satisfied with Lin Xiao's answer. She nodded and wrote some notes on the interview evaluation form.

The next few candidates each had their own strengths. Some were good at copywriting and could vividly describe the tempting charm of food; some had unique creativity in image processing and could vividly showcase the color and shape of food; and others had rich experience in event planning and came up with many novel promotional ideas.

After a full day of interviews, Li Yuan and her team finalized their selection of several new employees. These new members, full of youthful energy and aspirations for the future, joined the company's media and publicity department, injecting new vitality into this brand-new team.

On the first day of the new employees' employment, Li Yuan organized a simple yet warm welcome party. Looking at these energetic faces, she said with anticipation, "Welcome to our big family. Here, you will have the opportunity to showcase your talents and witness the company's growth and breakthroughs in the field of media promotion. Our goal is to build a professional, innovative, and influential team, allowing the company's brand to shine brightly in the market."

The new employees expressed their determination to learn diligently, work actively, and contribute to the company's development.