PFC Chapter 359: Anti-routine: Warm and unique negotiation
Chapter 359: Anti-routine: Warm and unique negotiation
Chapter 359: Anti-routine: Warm and unique negotiation
The woman leaned back on the sofa with an air of pride, and her fingers painted with bright red nail polish tapped the tabletop again and again, making a "tapping" sound, as if tapping on warm nerves.
"The Mo Group has a great reputation, but I heard it's not doing well lately." She smiled contemptuously, "If you want to cooperate with us, you have to show some sincerity."
Dealer Wang then walked in. He was short and fat, with a beer belly and a hypocritical smile on his face.
"Oh, ma'am, why did you get alarmed? This is Miss Wen Nuan, the representative of the Mo Group." He turned to look at Wen Nuan, his eyes scrutinizing her. "Miss Wen Nuan, I've long heard of you."
Wen Nuan maintained a polite smile, "Hello, Mr. Wang." She knew that this negotiation would be extremely difficult.
Dealer Wang didn't beat around the bush and directly laid out his conditions: "Mo's products don't have a high market share and are expensive. Honestly, we're not very willing to cooperate. Unless..." He deliberately dragged out the last syllable, a hint of greed on his thick face, "You can give us a larger profit margin. For example, a 70/30 split: 7 for us, 3 for you."
Wen Nuan sneered in her heart, this was clearly an exorbitant demand.
According to past practice, a 50-50 split was already the limit. If it was a 70-30 split, the Mo Group would have no profit at all.
She took a deep breath and was about to open her mouth to refute, but suddenly changed her mind.
Instead of bargaining with them according to the usual routine, it is better to break the rules and find another way.
Wen Nuan put down the documents in her hand and said frankly, "Mr. Wang, to be honest, Mo's has indeed encountered some difficulties recently. The competitiveness of our products in the market has declined, which is why we are eager to find a partner."
Dealer Wang and his wife exchanged glances, both with smug expressions on their faces.
It seems that the Mo Group is weaker than they thought.
Wen Nuan paused and continued, "However, we are also actively seeking breakthroughs. Besides wanting to establish a cooperative relationship with your company, I also have an even bolder idea..." She looked at Distributor Wang with a burning gaze, "Together, let's create a brand new business model."
Dealer Wang was stunned, obviously not expecting Wen Nuan to say such a thing.
"What...business model?"
Wen Nuan smiled slightly. "Win-win model." She took out a document from her bag and handed it to Dealer Wang. "This is my preliminary idea. You can take a look at it first."
Dealer Wang took the document suspiciously and started looking through it.
His wife also came over and looked at the contents of the document together.
The room fell silent, with only the sound of shuffling papers.
A few minutes later, Dealer Wang raised his head and looked at Wen Nuan with a complicated expression, "Are you... sure you want to do this?"
Wen Nuan nodded firmly, "I believe this will be a win-win situation."
Dealer Wang was silent for a moment, then slowly said, "I think we need to think about this again..." He looked at the lady beside him, "Dear, what do you think?"
The woman didn't answer, but just looked at Wen Nuan meaningfully, with an intriguing smile on her lips...
"I think," she paused, her eyes falling on another document in Wen Nuan's hands, "there seems to be something wrong with this market research report..."
Wen Nuan calmly explained, "There are indeed some deviations in this market research report. Investigator Zhao does not have a deep understanding of the local market situation." She frankly admitted her shortcomings, which actually won her some favor from the dealer couple Wang.
"However," Wen Nuan changed the subject and pulled out another document from her bag. "This is a report I reorganized based on the latest data. It also includes analysis and suggestions for your company's sales channels."
This report analyzes the strengths and weaknesses of Wang Dealer Company in detail, proposes targeted improvement plans, and even includes market forecasts for the next few years.
The more dealer Wang looked, the more surprised he was. He didn't expect that this young woman had such a keen insight into the market.
His wife also put away her contemptuous look and began to study the contents of the report seriously.
"This report..." Dealer Wang pondered for a moment. "It's quite insightful." He looked up at Wen Nuan, his eyes filled with admiration. "Ms. Wen Nuan, you've impressed me."
Wen Nuan smiled slightly, "I just want to find a win-win cooperation model, not just bargaining."
Dealer Wang's wife also spoke up, "Your 'win-win model' plan is indeed very attractive. If it can be implemented, it will benefit both of us."
Just then, the office door was gently pushed open and a familiar figure walked in.
"Wife, thank you for your hard work." Mo Han walked to Wen Nuan with a gentle smile and handed her a cup of hot coffee.
Dealer Wang and his wife looked at Mo Han who suddenly appeared in surprise. They obviously didn't expect him to appear here.
Wen Nuan was also a little surprised, and then a warm feeling surged in her heart.
"Why are you here?" Wen Nuan took the coffee and asked softly.
"I wanted to give you a surprise." Mo Han ruffled her hair lovingly. "I heard you've been busy negotiating, so I came to see you."
Mo Han's appearance undoubtedly gave Wen Nuan more confidence.
Dealer Wang and his wife looked at each other and became more convinced of the importance of cooperating with the Mo Group.
A project that the young master of the Mo family attaches so much importance to must be extraordinary.
"Mr. Wang, my wife's idea is also mine." Mo Han said firmly, "We sincerely hope to cooperate with your company and jointly develop the market."
After some discussions, Dealer Wang finally agreed to reconsider the possibility of cooperation.
After leaving Dealer Wang's company, Mo Han went to experience the local specialties with warmth.
Looking at the smile on Wen Nuan's face, Mo Han felt filled with satisfaction.
"Are you tired?" Mo Han asked gently.
Wen Nuan shook her head and leaned on Mo Han's shoulder, "I'm not tired as long as you are here."
The two were enjoying a rare relaxing time, but they were completely unaware that a new storm was brewing...
"Mr. Zhang, everything is ready." A man said in a low voice.
"Very good." Zhang Xinxing showed a sinister smile on his face, "It's time to teach the Mo Group a lesson."
After Wen Nuan and Mo Han returned to the hotel, they did not indulge in the joy of the initial success of the negotiations.
Wen Nuan keenly sensed a hint of unease, and she immediately contacted Investigator Zhao and asked him to closely monitor local market trends.
The next morning, Investigator Zhao brought news: Zhang Xinxing's company suddenly launched a massive low-price promotion campaign, and the price of its products was even lower than Mo's cost price, which was clearly intended to seize market share.
"Low-price promotion? How dare he?" Mo Han frowned. He knew that low-price competition was a double-edged sword. Killing one thousand enemies will only result in eight hundred casualties of your own. Zhang Xinxing's move was undoubtedly a desperate gamble.
"There must be something wrong when things are out of the ordinary." Wen Nuan analyzed calmly, "He must have his own purpose for doing this." She immediately asked Sun the translator to collect Zhang Xinxing's company's recent financial statements and marketing information, trying to find the secret behind his low-price strategy.
After some investigation, Wen Nuan discovered that although Zhang Xinxing's company seemed to be doing well on the surface, its capital chain was actually very tight.
This low-price promotion is more about quickly recovering funds than seizing the market.
He was betting that the Mo Group would not dare to engage in a price war with him and would give up this market.
"He's playing with fire and getting burned!" Mo Han was furious. "We can't let him succeed!"
"No," Wen Nuan shook her head, "Not only can we not confront him head-on, we have to help him."
Mo Han looked at Wen Nuan in confusion, "Help him? What do you mean?"
With a warm and mysterious smile, she said, "I want to make this fire burn even brighter..." She immediately gathered the team members and began to develop a new marketing plan.
This plan is not a simple price reduction promotion, but a different approach that focuses on improving product value and user experience.
"What we need to do is not to lower prices, but to increase value." Wen Nuan said firmly, "We want consumers to understand that Mo's products are worth the money!"
She wrote the core of the plan on a piece of paper and handed it to Mo Han: "How do you think about this?"
Mo Han read it carefully, a hint of admiration flashing in his eyes, "Brilliant! Truly brilliant! Zhang Xinxing would never have thought of this move!"
The warm plan achieved unexpected results after being piloted on a small scale.
When Zhang Xinxing heard the news, he suddenly threw the wine glass in his hand to the ground, his face livid: "Damn it! She actually..."
The warm "win-win model" pilot was a huge success.
She did not choose to engage in a head-to-head competition with Zhang Xinxing through low-price competition, but instead took a different approach, focusing on improving product value and user experience.
She launched limited-edition custom products and provided personalized customization services, while strengthening after-sales services, establishing user communities, and increasing user stickiness.
This series of measures has allowed consumers to feel the unique charm of Mo's products, and they are willing to pay for them even if the price is slightly higher.
Sales in the pilot areas increased instead of decreased, far exceeding expectations.
The news spread back to the Mo Group headquarters, causing quite a stir.
The senior executives who had previously been skeptical of Wen Nuan have changed their views and started to look at her with admiration.
Wen Nuan's prestige within the company also increased, and some people even began to regard her as the future rising star of the Mo Group.
Mo Han watched his wife shine in the workplace, his heart filled with pride and honor.
He knew that Wen Nuan's success was not accidental, but stemmed from her keen market insight, excellent business acumen and unremitting efforts.
"It seems that I have to work harder, otherwise I will be left behind by you." Mo Han teased with a smile.
Wen Nuan smiled sweetly, "Then do your best, Mr. Mo."
The success of the pilot project has given Wen Nuan more confidence to face the next challenges.
She knew that in order to completely reverse the current predicament of the Mo Group, she needed to win over more partners.
Li's local supplier is her next target.
The previous negotiations with supplier Li were not smooth. The other party lacked confidence in the products of the Mo Group and had been taking a wait-and-see attitude.
Now, with the successful pilot case, Wen Nuan believes that she can convince him this time.
She contacted supplier Li again and arranged a meeting time.
This time, Wen Nuan did not bring her translator, Ms. Sun, but chose to go alone.
She wanted to impress this cautious partner with her sincerity and strength.
In supplier Li's office, Wen Nuan introduced the pilot project in detail and showed the latest sales data.
She also developed a personalized cooperation plan based on the specific situation of Li's supplier company, fully demonstrating her sincerity and professionalism.
Supplier Li listened carefully to the warm explanation and nodded in agreement from time to time.
His originally furrowed brows gradually relaxed, and there was a hint of interest in his eyes.
"Ms. Wen Nuan, your proposal is indeed very attractive." Supplier Li pondered for a moment, "But..."
Wen Nuan's heart tightened, she knew that the critical moment had arrived.
"I have another concern..." Supplier Li paused and looked at Wen Nuan with sharp eyes, "Zhang Xinxing..."
Wen Nuan took a deep breath and was about to speak when the office door was suddenly pushed open.
A man in a suit walked in with a malicious smile on his face.
"Mr. Li, long time no see." The person who came was Zhang Xinxing.
He walked straight up to Supplier Li and extended his hand. "I heard you want to cooperate with the Mo Group? Why not consider our company? I can give you more favorable terms."
Supplier Li looked at Zhang Xinxing, then at Wen Nuan, with a look of hesitation on his face.
Wen Nuan's heart sank. She knew that this negotiation was more difficult than she had imagined...
"Mr. Zhang," Wen Nuan said calmly, "the competition between us shouldn't be based on harming the interests of our partners."
Zhang Xinxing sneered, "Business is like a battlefield; the victors take all, and the losers are the bandits. This is an eternal truth." He turned to look at supplier Li, "Mr. Li, please consider this carefully. My conditions are much better than those of the Mo Group."
Supplier Li fell into deep thought. The office was completely silent, the atmosphere tense as if a taut string was about to snap at any moment...
"Actually..." Supplier Li spoke slowly, his eyes shifting between Wen Nuan and Zhang Xinxing, "I have another choice..."