PFC Chapter 225: Has Qingyan released a new facial mask?
Chapter 225: Has Qingyan released a new facial mask?
Only 10% of sales.
Yang Zheng is really conscientious.
Including 20% of sales to Qingyan.
Just know a little about live streaming sales and you will know.
This is not high, it can even be said to be very low.
In the future, MCN agencies will charge a commission of 30% to 50%.
And the pit fee is calculated separately.
Any organization with a commission lower than 20% will be called a charity by its peers.
It is not uncommon for those who are even more ruthless to directly demand shares from manufacturers.
And there are really people who are willing to do so.
What does “channel is king” mean?
If you spend 20% of your sales on publicity and promotion, you'll be considered a money-giving boy?
Not to mention live streaming with products that includes one-stop services including planning, promotion, and sales.
Even some advertising companies that are only responsible for planning dare to charge this price!
Be it 20% or 50%.
Do manufacturers have to pay this money out of their own pockets?
The wool comes from the sheep!
As long as the manufacturer can guarantee his own profits, why would he not dare to give you any amount you ask for?
Yang Zheng gave out 5% of sales as a reward.
It’s not an exaggeration, nor is it pure nonsense, nor is it a case of being taken advantage of.
With a little understanding, you will know what kind of share the anchors and operators can get in the live streaming e-commerce industry!
In Yang Zheng’s previous life, the MCN agency where he worked, Wang Xinnan, the top influencer in selling goods, accounted for 10% of the GMV of each live broadcast!
Then she also gets 5% from operations!
What is GMV?
Total merchandise volume!
That’s the total sales!
And theirs are not that high.
The kind of anchor who can achieve an average sales volume of tens of millions per show.
Let alone 2%, even if it’s 20%, the company will be grateful!
of course.
Wei Yulu and Li Mingyuan were both trained by Zhengrong Media.
The live streaming e-commerce industry has not yet taken shape.
There are no such industry rules as mentioned above.
Even if Yang Zheng didn't give them a penny, there wouldn't be any problem.
So perhaps it was unnecessary for him to take out that 5% of sales as a reward.
This can be said to be his thinking being ahead of the times and out of touch with the times of 2014.
But if you think this number is exaggerated, it is pure nonsense and unbelievable.
That obviously means you don’t understand how complicated the live streaming e-commerce industry is!
The original price is 188, the current price is 88, and shipping is free.
Finally, without saying too much, the manufacturer at least made 50 with tears.
Even if he gave 50% of the sales, which is 44 yuan, to the MCN agency.
Did he lose?
Those more powerful small workshops can even give 80% commission to the influencers!
Are they stupid enough to give money to influencers?
We need to understand the logic: sales revenue only comes when the goods are sold!
same.
Yang Zheng is not a fool either.
He won't be taken advantage of for no reason.
He gave concessions to management before because he knew that the company itself would not make much profit from entertainment live streaming.
Small anchors have low commissions, but their turnover is also low, so the company doesn’t get much money;
Big anchors have high turnover, but their commissions are also high, so the company still doesn’t get much money.
That's why he is so generous.
And live streaming of selling goods.
He received 20% of Qingyan's sales.
Give up 5%, become a "middleman" and earn 15%.
Can this be called a sucker?
Do you really have to be a complete blood-sucking capitalist?
You have been a slave for half your life, so when you have the chance you have to exploit other slaves?
Because I've been caught in the rain, do I have to tear up other people's umbrellas?
He is worth over a billion.
And after acquiring a wave of Bitcoin next year, it will be easy to make tens of billions.
And now he wants those people in the company who started the business with him to get rich together with him. Is this stupid?
As a reborn person, tens of billions are at your fingertips.
Do you have to calculate the profits with your employees to be considered smart?
Being poor cares themselves, being wealthy cares the world.
He has no idea of benefiting the world, nor does he have the ability to do so.
But it is hard to accept that we can help the people around us?
God has given him a chance to be reborn.
He can't even have this little bit of awareness?
Coaxing a girl doesn't mean you are a licker, but coaxing without any bottom line is;
Doing good deeds does not mean you are a saint. Doing good deeds mindlessly is what matters.
Really, there’s no need to be so extreme!
Keeping a calm mind, reading more jokes and looking in the mirror less is better than anything else.
We have strayed off topic, let’s get back to the book.
Yang Zheng hung up the phone with Zhu Yaqi, returned to the conference room, and said:
"It's a maternal and infant company called Yingbei Mengbao. Yifei, you will be responsible for leading the team to make a promotion plan for me. I will send you the phone number of the other party's boss later. If you need any information, please contact him directly."
Originally, he was planning to entrust Wang Yifei to lead Qingyan's promotion plan.
But Li Mingyuan told that story really well.
He also intends to train more people.
He took the opportunity to promote Li Mingyuan.
"Mother and baby products..."
Wang Yifei frowned and muttered something, but then nodded firmly: "Okay, boss."
"That's all for today. The meeting is adjourned."
After Yang Zheng said this, he stood up and left the meeting room.
Maternal and infant products are not easy to promote.
Even he himself couldn't think of a good solution.
Because baby-related products especially require consumers' trust.
At present, Zhengrong Media does not have any anchors with relevant fan groups.
The condition of “people bringing goods” cannot be met.
And Yingbei Mengbao itself is not a big brand.
The condition of "goods carrying people" cannot be met.
This is undoubtedly difficult to do.
All he could think of at the moment was to copy the path that Yingbei Mengbao had taken in his previous life and slowly promote it across the entire network.
Yingbei Mengbao's products are of good quality and have price advantages, so it can slowly seize the market.
Another way is to make a host whose fans are mainly mothers famous.
But this raises another question: How to make this kind of anchor famous?
If it were 2018, Douyin would have been very popular.
With the existing resources, Yang Zheng can do it easily.
But now it is 2014, and live streaming is not yet popular.
He really had no idea.
Let’s see if Wang Yifei can give him a surprise.
After Yang Zheng left the meeting room, he saw Cheng Suwan coming out with him, so he asked with a smile:
"Mr. Cheng, would you please have dinner with me some time?"
Cheng Suwan glanced at him coldly: "I'm busy."
After saying that, she walked straight out of the company.
Chen Jin, who was standing by, also glared at Yang Zheng and quickly followed.
The two left Zhengrong Media and got on the elevator.
Chen Jin asked cautiously, "Mr. Cheng, where are we going?"
Cheng Suwan thought for a moment and said, "Let's go to the First Normal School. We'll go back to Chudong tomorrow, and I'll go accompany Mengdie in the evening."
After hearing the words "Mengdie".
Chen Jin's figure seemed to shrink a little, and he responded softly: "Okay."
The two got off the elevator, left the Baichen Century Building, and took a taxi to the Normal College.
When we are almost there.
Cheng Suwan called Cheng Mengdie.
Not long after she and Chen Jin arrived at a normal college.
Cheng Mengdie also came to the school gate.
When she saw Cheng Suwan, she blurted out, "Mom, you look much better than yesterday. Did Qingyan release a new facial mask?"
Cheng Suwan froze and glared at her inexplicably: "No!"
"Really not?"
Cheng Mengdie had a skeptical expression on her face.
"Go and eat."
Cheng Suwan ignored her question, said something, and turned and walked away.
Chen Jin, who was standing beside her, clearly saw her flushed face.
Chen Jin lowered his head silently, and his body seemed to shrink a little.
If she could, she wished she could become invisible.