Reborn in 2014, getting rich from the World Cup

Chapter 478 Maternal and Infant Products Expert——Wang Xinnan

Penguin wants to invest in Huoduoduo.

Of course Yang Zheng declined.

It’s still the same reason: I’m not short of funds now, so I want to wait until I grow bigger and then gain more profits.

This is a very valid reason.

This is also Yang Zheng’s true thought.

He wanted to sell a lot of goods by himself, but that was impossible.

It’s too far away.

As for the penguin level, you can’t pass it even if you have too much stuff.

After Huoduo reaches a certain scale.

Penguin wanted to invest and threatened to "ban Huoduoduo on WeChat."

Yang Zheng had no choice but to accept it.

After all, Huoduoduo’s “cutting the price” is really inseparable from WeChat.

It's no use trying to find all kinds of connections.

Others are not engaging in any vicious competition with you by "not coexisting on the same machine".

It means banning you within their own software.

Completely free behavior.

No one can stop it with legitimate reasons.

And it is impossible for Yang Zheng to give up the magical weapon "Kan Yidao".

Otherwise, Huoduoduo will completely lose its soul and it will be difficult for it to become really popular.

But Yang Zheng is not planning to use the "cut with a knife" trick yet.

Because the base of goods is not enough.

The number of merchants has just exceeded 1,000.

Why attract so many users?

It's simply indigestible.

It can't be just a pure welfare distribution, right?

So we have to wait.

When Huoduoduo’s base becomes larger, it will be able to handle more traffic.

As for the matter of merchants moving in, Yang Zheng is not in a hurry.

Merchants are different from consumers and can make multiple choices at the same time.

If a consumer wants to buy the same thing and buys it on platform A, he or she will definitely not go to platform B to buy it.

But if a merchant wants to sell the same product, after listing it on platform A, he can continue to list it on platform B.

So it is very simple to attract merchants and no means are required.

Just spread the fame.

What’s more, a group of businesses will soon be “homeless”.

So now, we can just use the Penguin platform to promote it first.

Some other strategies need to be implemented step by step.

You can't become a fat man by eating all at once.

You might just die from overeating.

……

night.

Yang Zheng didn't leave.

On a whim, I went to watch the live broadcasts of several big anchors from Zhengrong Media.

Currently, the development of Zhengrong Media’s entertainment live broadcast sector is...getting worse and worse.

Two reasons.

First, Zhengrong Media itself no longer values ​​this sector.

Because compared to live streaming for selling goods, there is really no profit in live streaming for entertainment.

It’s not that the anchor has no interests, it’s that the company’s interests are too low.

The money went directly into the anchor's pocket.

no way.

For entertainment live streaming, basically everything depends on the host’s own talent.

There are many anchors who have no company or team but have become famous just by broadcasting on their own.

Therefore, the anchors are not given enough benefits.

People really dare not play with you.

Isn't there a signed contract?

This involves the second reason: the live broadcast platform.

Most of the current entertainment live streaming platforms are part-time anchor agency companies.

They all like to sign anchors directly.

By skipping the live broadcast company, there will be no middlemen making a profit from the price difference.

Both the platform and the anchor can earn more.

Both directions went to belong to yes.

With the support of the live streaming platform, what agreement would the anchor dare not violate?

Sky-high penalty for breach of contract?

That's just to scare the newbies.

If a lawsuit actually comes to light, the penalty for breach of contract will not be "sky-high" at all.

Therefore, live broadcast companies have to coax big anchors well.

This is a business that pays little but requires a lot of work.

Zhengrong Media is certainly not very willing to develop.

Now the entertainment live broadcast section of Zhengrong Media has basically become a "training camp for live streaming hosts".

So in contrast, the live streaming sector for selling goods is booming!

Currently, Zhengrong Media has more than a hundred live-streaming hosts!

Among them, 76 had sales exceeding ;

There are 10 people whose sales have exceeded 33;

There are also 13 people whose sales exceeded one million!

There are three people whose sales have exceeded tens of millions.

They were Wang Ya, Wang Xinnan and Pei Yiman, the three people Yang Zheng had communicated with.

Among them, Wang Ya is responsible for promoting products in all categories and is already striving to achieve sales exceeding 100 million yuan.

Pei Yiman specializes in men's clothing for middle-aged and elderly people, no, it should be called "mature men's clothing".

Previously, sales were around three to five million.

But recently it has suddenly started to soar.

Each show costs millions, sometimes even tens of millions.

The two people fully turned on the live broadcast function when paying for goods and shared the traffic.

The data did not decrease but increased.

In addition to personal ability, there is obviously another very important reason - the Chinese New Year is approaching.

Both are live tonight.

Yang Zheng also went over to take a look for a while.

Then he went to his real target tonight - Wang Xinnan.

This top influencer in the MCN agency where he worked in his previous life is indeed very talented.

Among all the anchors of Zhengrong Media, Wang Xinnan has the most difficult journey in selling products.

The direction Yang Zheng set for her at the beginning was to first establish her personality, that of an expert in maternal and infant products.

There is no routine, just broadcast it.

And her first live broadcast was indeed quite miserable.

With absolutely no competition, sales barely broke one million.

These data seem pretty good now.

But what about at that time?

Wei Yulu and Han Yuyan, one with 14.86 billion and the other with 3.63 million!

Then there was Chen Li'er, who earned more than 7600 million.

Later came Wang Ya, with more than 2200 million; and Pei Yiman, with more than 420 million.

At that time, Zhengrong Media was basically the only one doing live streaming to sell goods.

The sales of just over 100 million can be described as dismal.

Thanks to Wang Xinnan's tragic experiences, he developed a more resilient character.

Otherwise, it would be difficult to persist until now.

Wang Xinnan is now a well-known "maternal and infant product expert" in Taobao.

All major maternal and infant brands come to Zhengrong Media for cooperation because of her.

For each live broadcast, the number of online viewers remains stable at over 10.

The order conversion rate exceeds 20%.

On-site sales are stable at around 1000 million.

According to the regulations set by Yang Zheng.

She can earn 20 per live broadcast!

For Wang Xinnan, who was once so poor that she had to work as a bar hostess, her current income is like a dream.

So she was really very grateful to Yang Zheng.

To know.

At the beginning, Yang Zheng half-forced her to do the live broadcast.

Her father died early in a car accident.

My mother has heart disease and needs to be hospitalized and take medicine all year round, which costs a lot of money.

I also have a younger sister, Wang Xinning, who is in college.

She is just an ordinary 25-year-old girl.

Under such family pressure.

How could she dare to do this live broadcast with uncertain income?

She actually came here because Yang Zheng was rich and could support her...

But Yang Zheng communicated with her once and brought her to Zhengrong Media.

So I never looked for her again.

Pei Yiman, who was born with the holy body of a stepmother, still had the courage to take the initiative to ask Yang Zheng out once.

But Wang Xinnan didn't dare.

Because she had asked Yang Zheng what their relationship was.

Yang Zheng replied, boss and employees.

"As for complementary foods, I definitely recommend Infant Baby."

Wang Xinnan looked at the camera and smiled.

As she spoke, she glanced up casually, and then paused slightly.

Not far away, Yang Zheng was standing there with his arms folded across his chest.

Wang Xinnan was stunned for 3 seconds before reacting and continuing:

"I always recommend this brand of baby food, and it has a nearly 100% positive review rate. The only few negative reviews are just complaints about slow delivery."

He spoke the familiar lines calmly.

But her heart was already in turmoil.