Reborn in 2014, getting rich from the World Cup

Chapter 574: A good-looking advertisement, but it’s not easy to shoot

Yang Zheng has made some plans for entering the short video field.

First, we will use the short video function built into Huoduoduo to deduce and develop the algorithm.

It is also the experience of training relevant staff.

Wait until the time is right.

Then set up a complete short video platform.

and so.

The short-sighted section of Huoduoduo does not need to be developed very much.

But it certainly cannot be like it is now, where it has almost reached the point where "no one cares".

Otherwise, without user activity, how can we collect any data to deduce the algorithm?

“Who is in charge of the short video section now?”

Yang Zheng asked.

Zhou Wei pointed at herself: "Me."

Seeing Yang Zheng's puzzled expression, she explained:

"I'm the only one in the company who knows the most about live streaming. Short videos and live streaming have similar models, and Mr. Xiao and his colleagues can basically handle other things, so I'm personally responsible for overseeing these two sections."

Yang Zheng looked at her with a strange look in his eyes.

According to his plan, the person who currently manages the Huoduoduo short video section will most likely be responsible for managing the short video platform company in the future.

In other words, if nothing unexpected happens, Zhou Wei should be able to "pioneering" for him three times.

Zhengrong Media was built from scratch by Zhou Wei.

Huoduoduo's app hadn't even been released yet, but she came here.

Plus the short video platforms in the future.

Isn’t this the “three pioneering efforts”?

Talk about it.

Zhou Wei is the only one whose appearance and figure meet his standards.

But she is a woman who has his trust and with whom he has only a little ambiguity but no real intimacy.

The girl is a country girl who just graduated two years ago.

Now she is the female president who has headed two billion-level companies.

Needless to say, the changes in image and temperament.

She is much more goddess-like than the workplace goddess that Yang Zheng remembered from his previous life.

But such a goddess has no suitors.

Because everyone assumed that Zhou Wei was his, Yang Zheng's, woman.

Zhou Wei herself thinks so.

Of course Yang Zheng is too.

So he was a little hesitant about whether to change someone to be responsible for the short video section.

Because the short video platform he plans to establish will definitely not be in Xingcheng.

And there had never been any close contact.

Then they transferred people away.

This seems to be a bit too much of a treatment of people as tools.

But Yang Zheng didn't care before.

Now think about it, if the short video platform develops, its value will not be lower than Huoduoduo, and may even be higher.

Except Zhou Wei.

It seems that no one is suitable to go.

After hesitating for a while, Yang Zheng simply spoke:

"I plan to set up an independent short video platform, and its headquarters will not be in Xingcheng."

Zhou Wei nodded in understanding: "You want me to go?"

Yang Zheng shook his head slightly. "I'm thinking of letting the current person in charge of the Huoduoduo short video section go. It's a good opportunity to gain some experience. If you don't want to go, let's find someone else to be in charge of the short video section."

Zhou Wei looked at him: "Who can I replace you with?"

Yang Zheng went through the list of Huoduoduo’s executives in his mind without saying anything.

Zhou Wei rolled her eyes at him: "So I'm the only one going?"

I could tell she wasn't very happy about it.

Yang Zheng thought for a moment and said, "Let's transfer Zheng Lan back."

Zheng Lanwei once became the CSO of Xiaohongshu.

He originally intended to transfer Zheng Lan to the short video platform in the future.

Zheng Lan is definitely capable enough.

Maybe even stronger than Zhou Wei.

As for the trust issue.

He can't just trust his own woman from now on, right?

You have to expand your circle of trust.

"Come on, although Zheng Lan is not beautiful, she is not ugly either. I won't let you develop another woman."

Zhou Wei curled her lips and said something, then paused and said, "I'll go. It's better to stay away from you so that you don't get annoyed."

Yang Zheng looked at her and said in a gentle voice, "Then how can I make you not upset?"

"Humph."

Zhou Wei snorted coldly, "Don't try that on me. I'm immune to you now! Tell me what's going on. If not, leave now and don't disturb me while I'm working."

Yang Zheng couldn't help but smile when he heard that.

I'm really immune to him, it doesn't matter anymore.

So why rush to get him out now?

He did not expose Zhou Wei.

Because there is indeed work to do.

"Call Zhu Weijia over."

Yang Zheng spoke up.

"Ah."

Zhou Wei glanced at him sideways before responding unhappily, then took out her cell phone and made a call.

Yang Zheng also took out his cell phone and made a call.

The person he called was his cousin Yang Jun, the head of the short video department of Zhengrong Media.

Not long after.

Zhu Weijia and Yang Jun both came to the office.

Plus Zhou Wei.

All the people under Yang Zheng who were responsible for short video-related content were there.

These three people will probably be the backbone of his future short video platform.

"Regarding the current situation of the short video section, what are your thoughts?"

Yang Zheng asked directly.

Zhu Weijiaxian said: "User activity is too low and the scale is small, so it is difficult to collect enough data."

Yang Zheng looked at him and said, "If there's a problem, then why haven't I received any feedback from you in three days? Or perhaps you've given Ms. Zhou some feedback, but she didn't tell me?"

Zhu Weijia's expression was slightly stiff.

He paused for a moment before speaking again: "No, I haven't reported this to Mr. Zhou. I thought it was a problem that everyone could see."

This is a personality trait unique to high-level talents: Do I need to say anything about this?

Yang Zheng frowned. "Director Zhu, if you just want to be a technical talent and a technical director, then I won't say much more about this matter."

Just the technical stuff.

This kind of user activity issue has nothing to do with Zhu Weijia and is not something he needs to consider.

But if you want to become a real core management.

Then you definitely can't just focus on one thing.

It is necessary to comprehensively consider all aspects of the problem, connect them and promote the development of the company.

Zhu Weijia was silent for a moment, then nodded and apologized:

"I'm sorry, Director Yang. I was narrow-minded and didn't consider the overall situation. I should have reported this to you and President Zhou sooner."

Yang Zheng didn't say anything else, but looked at Yang Jun.

Yang Jun took the initiative to speak: "I have done some research these days and found that the low user activity is mainly due to the problem of short video content."

"Mr. Yang, you mentioned before that Huoduoduo's short video section is mainly used to help promote product sales."

"But we also need to try to add some entertainment elements, otherwise it will feel like watching an advertisement and will have no appeal to users at all."

"But the problem is...it's not easy to shoot a good-looking commercial."

At the end, Yang Jun also had a wry smile on his face.

Purely entertaining content.

He also worked as the short video department manager of Zhengrong Media for quite some time.

Of course I will still shoot it.

He also shoots purely advertising content.

But the combination of the two...

If he could take more exciting photos.

Then don’t work for Yang Zheng anymore.

You can get rich faster by opening your own advertising company.

The problem with short video content.

This is indeed the main reason why the Huoduoduo short video section has little traffic.

Post short videos on e-commerce platforms.

If not product introductions, what else should I post?

They are all short videos introducing products.

Apart from users who really have consumption needs, who has the patience to watch it?

“Will you shoot a fake video?”

Yang Zheng asked.