PFC Chapter 352 The competition is fierce and cruel
Chapter 352 The competition is fierce and cruel
On this day, Jian Yue's small home appliance store held an important meeting.
Store managers from various branches came from all directions and gathered in the company's conference room.
The atmosphere in the conference room seemed a little solemn, and everyone had a hint of worry on their faces.
After the meeting started, a senior store manager took the lead and said, "Sister-in-law, many new competitors have appeared in the market recently, just like mushrooms after rain. Our store's revenue has dropped a lot."
There was a deep worry in his words, and his brows unconsciously frowned.
The other store managers nodded in agreement. "Yes! The products launched by these competitors are somewhat similar to ours, and the prices are not much different. They have snatched away a lot of our customers."
"We have done some promotional activities, but the effect is not obvious and the revenue is still declining."
......
Jian Yue sat at the head seat at the conference table, listening carefully to the speeches of each store manager.
After everyone finished speaking, Weiwei cleared her throat and said, "I understand what everyone has said. The emergence of competitors is inevitable in the development of the market. We can't lose our composure just because of their appearance."
She stood up, walked to the whiteboard in the conference room, picked up a piece of chalk, and drew as she spoke, "We must see that although the market competition is fierce, we are still the leading store in the industry. We have an accumulated brand reputation, high-quality product quality and a complete after-sales service system. These are our advantages."
Jian Yue wrote the words "advantages" and "disadvantages" on the whiteboard.
"We cannot blindly engage in price wars, which will not only reduce our profit margins but may also affect our brand image. What we need to do is to leverage our strengths and increase the added value of our products, such as providing better product experience and more personalized services."
"The market is so large that we cannot possibly meet the needs of all customers, but we can accurately identify our target customer groups and provide them with products and services that better meet their needs."
Her words gradually made the store managers present feel at ease, and they nodded in agreement.
They began to actively discuss how to improve the store's competitiveness and put forward some suggestions such as strengthening employee training, optimizing store layout, and conducting marketing.
The meeting ended with heated discussions, and the store managers returned to their respective stores with new ideas and confidence, ready to meet the challenges of the market.
There is still a long way to go and the market is changing with each passing day.
When it comes to doing business, Jian Yue feels that apart from his foresight, he has no other advantages.
These are superficial and shallow knowledge, and are sufficient for the time being.
However, you still need to accumulate some experience to do business well.
After the meeting, since it was still early, I decided to stop by other electrical appliance stores to learn about market trends.
Go into the store of a competitor that has been active in the market recently.
As soon as you enter the door, you will feel a familiar feeling.
She walked slowly in the store, carefully observing the various small household appliances on display.
The first thing that catches your eye is an electric kettle whose appearance design is extremely similar to a popular product in their own store. Whether it is the shape of the kettle body, the design of the handle, or the color combination, they all seem to be carved from the same mold.
Jian Yue couldn't help but frown slightly, feeling a little unhappy.
Next, we saw an electric fan whose function button layout and operation method were exactly the same as its own products, and even the promotional slogans were somewhat similar.
She shook her head helplessly, smiled bitterly and said to herself: "This is a really thorough imitation."
As I continued walking around the store, I found that more and more products had the shadow of my own products.
For a moment, Jian Yue was both angry and amused.
What makes me angry is that these businesses do not focus on independent innovation, but only know how to blindly imitate and copy.
What’s funny is that from another perspective, this also shows that the products of our own store do have a certain influence and leadership in the market, otherwise they would not become the object of imitation by others.
After walking around the store, Jian Yue walked out and took a deep breath.
The market is like this, competition is fierce and cruel, and whoever has a good product will easily be imitated by others.
At this time, she heard some customers talking.
"Look at the things in this store. They seem a bit similar to the ones we bought before, but the prices seem to be about the same."
"Yeah, I think so too. But I still think the quality of the previous one is better. I have used it for a long time without any problems. And the service is also good. Last time there was a small problem, they solved it very quickly."
"Yeah, I've heard of it, too. Although this one looks similar, I still trust the old brand more. That store has been open in this area for a long time, and has always had a good reputation. It's more cost-effective."
......
Jian Yue listened to these discussions and smiled slightly.
After leaving this store, we continued to investigate the electrical appliances in three other stores nearby.
Without exception, similar results were obtained.
This made her feel relieved. At least her store had a good reputation.
It was worth it for her as the store manager and others also learned the skills of repairing electrical appliances.
I really put a lot of effort into acquiring these skills!
After dealing with these things, I rode my bike back.
The days pass by slowly in dullness, but the atmosphere at home has been a little different recently.
Jian Yue clearly felt that Jiang Zeyuan had become extremely busy and came home later and later every day.
Often she would hear him quietly opening the door after she and the children had fallen asleep.
At night, Jian Yue lay in bed, tossing and turning, unable to fall asleep.
Listening to the sound of the wind outside the window, my thoughts drifted to Jiang Zeyuan who had not returned yet.
Normally at this time, they might chat before going to bed and share their experiences of the day.
But now, the other half of the bed is empty most of the time.
The hands of the clock in the living room moved slowly, and every tick seemed to knock on Jian Yue's heart.
As a policeman, Jiang Zeyuan faces various situations due to the special nature of his job, and his recent busy state is likely due to the fact that he has encountered a difficult case.
In the evening, Jian Yue sat on the sofa in the living room, watching TV, but her mind was not on the show at all.
When I heard familiar footsteps coming from the door, I immediately stood up and walked towards the door.
Jiang Zeyuan walked into the house with a tired look on his face, his eyes bloodshot.
Jian Yue looked at him with pity and asked nothing. She just silently took the coat from his hand and poured him a glass of warm water.
Jiang Zeyuan sat on the sofa, took a sip of water, and sighed softly.
Jian Yue sat beside him, holding his hand, giving him silent comfort.
Jiang Zeyuan looked at Jian Yue, seeming to want to say something but stopping himself.
Jian Yue smiled and said, "If you want to talk, just say it. If you don't want to talk, that's okay. I know you have your own difficulties. I will always be by your side to support you."
Jiang Zeyuan looked at Jian Yue gratefully and nodded.
It’s not that I don’t want to talk about it, but this matter is too sensitive.
A leader’s child was held hostage!
This matter must be kept secret!